First-Ever Robb Report iPad App

I am oh so proud of Robb Report this holiday season. Not only did we relaunch, but our first iPad app went live last week, and complements are already flying. I love the charm and voice of the app’s opening page, written by our most talented editor-in-chief Brett Anderson… “Sleepwalkers, one is told, perform in the course of a single night an entire sequence of unrelated tasks as complex as a ballet suite without remembering a single moment or movement. Such is the too-frequent predicament of holiday party guests…” he begins, and then goes on to explain how “our master mixologists have concocted a menu of original holiday cocktails that will not only awaken the unperturbed party pooper from his walking dream but—more importantly—wake up the party.”

Our app is much more than a digital version of the Robb Report Holiday Host’s Guide magazine. After watching the falling snowflakes on the front cover and reading Brett’s charming introduction, users can touch every cocktail, spirit, and wine bottle to discover how the drinks come to life. There are all sorts of master mixology cocktail videos to watch, recipes to try, and tasting notes to review. Then you can save your favorite items in the digital bar and digital wine cellar, and can create instant shopping lists and party invitations. All for $2.99!! Now all I need is an iPad…

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